How to Attract the Right Sales Person
The first rule in running your own business is that your time is
valuable. Learning to delegate, and learning to outsource tasks is
important. The second major bump on the head for most business owners is
realizing that other people’s time is valuable too. One of the critical
places to demonstrate this is in hiring and recruiting the best sales
staff for your firm.
You need to be able to get top talent for sales, and while sales skills
can be learned, matching sales skills to work flow and company
objectives takes time – and it takes time that you don’t have as you run
your company. However, it also takes money. It’s not the money that you
pay your sales reps that makes the difference. Getting the right sales
person means you need to be a sales person yourself – and you need a
Remember that your recruiter gets his fee as a percentage of what you’re
paying the candidates you hire – so the recruiter has a double incentive
to feed the best talent to the people who not only pay him the most, but
to the people who pay the talent the most.
So the first piece of advice is to not be cheap.
The second piece of advice is “Focus on selling”. You need to sell your
company to the sales talent. Understand what motivates sales talent –
they want to believe in their product, they want to have fun making the
sales, making the deals and sealing the contracts. A good sales rep
understands that he is providing solutions to problems.
Your job is to sell the environment of your firm. Explain how your firm
benefits the sales talent for joining up. Explain how your company
works, what your company is looking for, the products you sell, and make
the sales talent understand the kinds of problems they’ll be helping
Making sure the candidate is the right fit – flip the tables on them!
All sales people see themselves as facilitators and problem solvers. Let
them do some of the work on an interview – let them interview you when
you’ve asked them your questions. This makes it easier to determine of
there’s a mismatch between them and you before the hiring process starts
– and it gets them enthused about working for you.